Monday, May 18, 2009

May 18, 2009 Mommy Discovers YouData

So it's been a while, but I found another program worth looking into. It's still in it's initial phases so the earning is limited, but I signed up Thursday and was paid on Friday, so here it is. The site is called YouData. While I will list it on the PTC page when I update my website, it really isn't a paid to click. It's direct consumer marketing that happens to give consumers a small cash incentive.

Think about how normal online advertising works: A company wants to put some ads out there for you, the consumer to see. They go to an advertising company for this service. The advertising company sells them advertising space, often in some sort of package, where the company either pays for guaranteed impressions (the ad appears on a page so people can see it) or for guaranteed click throughs (customers click on the ad for more information). More expensive advertising companies try to match the ads to what they believe will be the target audience (e.g. They believe Site A attracts single women and Site B attracts stay-at-home moms. Based on this belief, they are more likely to place an ad for dating services on Site A because it will probably be viewed by a more receptive audience.) Regardless of targeting, the advertising company gets paid for showing you the ads and makes even more if you interact with the ads. On a paid to click site, the advertising company pays you part of what they are paid to guarantee you will interact with the ad and view the site for a minimum duration, but will pay you nothing for just reading the ad. These companies can guarantee a specific number of click throughs to their clients, but cannot guarantee the audience. The average consumer is often not interested at all in the product advertised and will click through multiple times before the sold quota is met, resulting in much of the advertising money being wasted on the same uninterested consumer. As I said, YouData is not a PTC.

On YouData, you will complete a profile with several mini surveys (usually less than ten questions). The more information you give, the more likely you are to fit into a target group. It takes ten to fifteen minutes to complete all the questions. You are making a MeFile. The MeFile does not contain information like your name and address. YouData does collect your email and cell number so they can verify you're a real person, but this information does not go into your MeFile. The purpose of the MeFile is for companies to be able to choose their criteria for members of their target audience. If your file matches the criteria, you will be given the opportunity to view their ad. Instead of paying an advertising company to show you the ad, you will be credited $0.05 for each banner impression you view, up to five at one time. If you are further interested after reading the actual ad, you will be paid the stated price for going to the advertisers website (I have received anywhere from $0.09 to $0.16 for interacting with the advertisement).

Now, I'm sure there are two thoughts going through your head right now. First, how can they pay so much? It must be a scam. Well, it's not a scam. By eliminating the advertising company and going directly to consumers from a very exact target audience, companies can afford to pay the consumer a significantly higher incentive than they are usually offered while still paying less than they might pay a decent advertising company for the same quality of results. Second, how is this any different than PTC? Aren't you just going to the site because they pay you? You might think this would be the case, but because of your MeFile, you are much more likely to be interested in the ads you see. You wouldn't be shown the ad if they didn't think that you specifically would be interested in their product. My husband can attest that I was shown twenty ads last Thursday, was actually interested in all twenty ads and had to refrain from spending money at eighteen of the websites. (If only I was made of money.) Talk about good advertising. When was the last time you wanted to buy something from every company that placed an ad during your favorite TV show or on a Facebook page? There is also no requirement for viewing duration to be paid. The company is really counting on you to navigate their site because you're interested and will only pay you once to visit their site. After that, well, I hope you remembered to bookmark it (because you'll probably wish you had), although I did find links to the sites I clicked through on the history page.

Now let's talk payout. As I've said, you will receive $0.05 for allowing them to make an impression on you. After that, I've seen from $0.09 to $0.16 for a click through. I have no way of knowing how common these price ranges are because I just started out. Because I am in one of the two main target groups for this still expanding site (I'm a mommy, the other one is people from Texas), had twenty ads the first time I looked for a total of $3.40. I easily spent an hour looking at these ads because many of them were for companies I had never heard of and I had never been to any of their sites. I basically went window shopping at a mall built just for me and am still debating a dress on one of the sites. I didn't have any new ads to look at until this afternoon when I made $0.20. YouData will pay you (by PayPal) every Friday, regardless of how much you made that week. There is no minimum amount to cash out and no requirement to request a payment. While payouts start Friday afternoon, they do warn that your actual payment may not arrive until sometime over the weekend depending on a handful of factors. They also take out any fees they incur associated with PayPal. It looks to be about 2%. So on Thursday I earned $3.40 and on Friday I received $3.33 into my PayPal account as well as finding several new shopping sites I may go back to when I earn more money. Unless I qualify for more ads during the week, I will receive $0.19 this Friday. I personally am really loving the fast and consistent payout schedule. As they attract more companies, I expect to see the frequency of ads increase.

So, I would say to give it a shot. There's no financial cost to join YouData and the worst that could happen is you decide to buy something from one of those really well-targeted ads. I was really impressed that I actually made $3 and have already been paid. There are sites I've been working on for months and have still not reached those kind of earnings (or their payout level). This one seems to be worth the effort.

~Beth~
mommyclixtoo.t35.com